Whether you run a resort, dive shop, dive center, dive charter or any other business that sells scuba diving services, you should consider investing in custom dive logs. While custom dive logs serve the same purpose as generic dive logs – to allow customers to document and log their dives – they offer several unique advantages over their generic counterparts. Below are 10 important reasons why you should invest in custom dive logs for your business.
#1) Increases Credibility
Custom dive logs will increase your business’s credibility. They show customers and potential customers that your business is a credible diving authority. Any diving business can print out and use generic dive logs, but only industry-leading diving businesses will take the time to create custom dive logs. When customers and potential customers see your custom dive logs, they’ll view your business as being credible, in which case they’ll feel more confident booking a dive. But this is just one of many reasons to choose custom, rather than generic, dive logs.
#2) Raises Brand Awareness
As a business owner, you probably know the importance of creating and maintaining a recognizable brand. If your target audience doesn’t recognize your business’s brand, you’ll struggle to attract new customers. You can raise awareness for your business’s brand, however, by investing in custom dive logs. You can customize the front or back of your log books with your business’s logo, and you can even include custom pages about your business inside your log books. As customers flip through the pages of your log books, they’ll see your business’s logo and other brand elements, thereby raising awareness for your business’s brand.
#3) Educates Your Audience
You can also use custom dive logs to educate customers about your business. When ordering custom look books, you can add pages with information about your business and what it offers. If your business’s diving instructors are PADI-certified, for example, you can mention this on the page. Of course, you can other information about your business in your custom log books, such as the type of diving equipment offered to customers, duration of dives and more. All of this information will help educate your audience about your diving business.
#4) Sets Your Business Apart From Its Competitors
With thousands of different diving businesses vying for the same customers, you need to distinguish your business from its competitors. While there’s no better way to differentiate your business from its competitors than by offering a superior diving experience, another way is to use custom dive logs. If you use generic dive logs, they’ll probably look the same as those used by your competitors. But taking the time to create custom dive logs will set your business apart from its competitors. Customers will immediately recognize your business upon looking at your custom dive logs.
#5) Encourages Customers to Return
You may discover more customers returning to your business if you offer custom dive logs. After returning home from a dive, customers may review the information recorded in their dive logs. Maybe a customer wants to see how much air he or she used, or perhaps the customer wants to see what type of equipment he or she used during the dive. Regardless, customers will likely review their dive logs after returning home. If you use generic dive logs, though, they may not remember your business’s name. You can help customers remember your business, and encourage them to return in the process, by providing them with custom dive logs featuring your business’s name and logo.
#6) Exposes Your Business to Other Potential Customers
Custom dive logs may expose your diving business to other potential customers, some of whom wouldn’t know about your business otherwise. Divers often share their dive logs with friends and family members. If you offer custom dive logs, these individuals will see your business’s name and logo, which could compel them to book with a dive with your business in the future. Over time, custom dive logs can send countless new customers to your business. Unfortunately, this rarely happens with generic dive logs. While customers may still include your business’s name on a generic dive log, it won’t be prominently displayed like it would with a custom dive log.
#7) Higher Quality Than Generic Dive Logs
The quality of custom dive logs is unparalleled to that of generic dive logs. The custom log books sold here at Dive Logz feature 50 log pages, each of which is individually wrapped in a poly sleeve. The poly sleeves are designed to protect the log pages from damage, which can easily occur to unprotected pages. Customers generally carry their dive logs on the boat when traveling to a dive site. If their dive pages aren’t protected, something as simple as splashed water may damage them. Thankfully, poly sleeves solve this problem by creating a water-resistant barrier that protects customers’ dive pages from damage. The poly sleeves are also resealable, allowing customers to easily remove their log pages after returning to dry land.
#8) Supports Maps
Custom log books support more than just basic dive logs. They are fully customizable, inside and out, and can even feature maps associated with your business’s dive sites. If your business has a half-dozen different dive sites, you can include a map of the surrounding beach or island with markers pinpointing the location of each of the six dive sites. With a map of the area, customers can see the location of your business’s dive sites simply by checking out your custom log books. Generic log books, on the other hand, don’t have any maps or pages of additional information. Rather, they consist entirely of log pages.
#9) Increases Customer Satisfaction
Using custom dive logs may lead to increased customer satisfaction for your business. They provide customers with more information about your business and its diving services. As a result, customers will know exactly what to expect when booking a dive trip, which usually means a higher level of satisfaction. Another way to boost customer satisfaction with custom dive logs is to include coupons. If you order custom log books for your business, you can include special promotional pages with coupons or discount codes. Customers will appreciate the coupons or discounts offered in a custom log book, allowing your business to generate more five-star reviews on TripAdvisor and Yelp. At the same time, offering coupons or discounts in your custom log books encourages customers to return to your business.
#10) Low Cost
Some business owners assume custom dive logs are more expensive than generic dive logs, but this isn’t always the case. Here at Dive Logz, you can add your business’s logo to the front or back of your dive books at no additional charge if you purchase a minimum of just 50 log books. Besides, you should think of custom dive logs as an investment for your diving business. Like any investment, custom dive logs cost money, but they can pay off in the long run. As revealed here, they’ll make your business more credible, raise brand awareness for your business, educate your audience, encourage customers to return and more. So, a better question to ask is why shouldn’t you invest in custom dive logs?
Want to create your own custom dive logs? Contact us today to learn more about our custom dive logs.